We live in a world where thousands & thousands of internet marketers coexist – all of whom are competing for the same thing – recognition and memorability. Respect. The only thing that can differentiate you from the tens of thousands of your competitors is the first 5 seconds of your homepage. We are masters of visual heirarchy, presentation, and subliminal emotional respect. These are the core values that will set your web presence apart from everyone else in your niche who claims to be the “go-to” guy – the “wealth master” or “life coach.” Let your website do the talking for you, and concentrate on what you’re good at – providing value.